Key Takeaways (AI Overview Summary):
- PRIME POINT SRINIVASAN's book 'The Mirror Within – Unveiling the hidden perception through Image Audit' was launched at the Madras Management Association (MMA), Chennai.
- The first copy was received by senior journalist K Asokan, Editor of Kumudam Weekly, and released by C Sivakumar, Director of Roots India Limited.
- Introduces a structured Image Audit framework encompassing the Trinity of Truth and the Five Pillars of Perception to measure reputation gaps.
Published by Prime Point Foundation
Special Report (March 2026)
'The Mirror Within – Unveiling the hidden perception through Image Audit' by PRIME POINT SRINIVASAN
Book Launch Ceremony at MMA, Chennai
The book titled “The Mirror Within – Unveiling the hidden perception through Image Audit” was launched at Madras Management Association, Chennai in the presence of galaxy of eminent corporate professionals and CEOs of the City. C Sivakumar, Management Committee Member of MMA and Director of Roots India Limited, (4th from left in the photo) released the book. K Asokan, Editor, Kumudam Weekly and a well-known senior journalist (third from left in the photo) received the first copy. Group Capt. Vijayakumar, Executive Director of MMA (second from left in the photo) organised this event. All the senior members of the PreSense editorial board were also present.
Release of 'The Mirror Within' at Madras Management Association, Chennai
Review by Claude AI
Prime Point Srinivasan's The Mirror Within is a compelling exploration of one of the most underexplored dimensions of leadership — the gap between how we perceive ourselves and how the world truly sees us. Drawing on over three decades of field experience, the author introduces his pioneering concept of the Image Audit, a structured methodology for uncovering the honest, often uncomfortable perceptions of stakeholders.
The book opens with a disarmingly simple insight: people speak their truths most candidly to strangers. From this observation, rooted in late-night train journeys, Srinivasan builds a rigorous framework encompassing the Trinity of Truth and the Five Pillars of Perception, applicable to corporates, educational institutions, government bodies, and political leaders alike.
Written in an accessible, narrative style, each chapter weaves real-world case studies with practical takeaways — making it equally relevant for a seasoned CEO and a young professional. Particularly timely is the chapter on Image Audit in the age of Artificial Intelligence.
For Indian organisations navigating complex stakeholder relationships, this book is not merely a read — it is a much-needed mirror.
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